Distribusi Pemasaran Semangka (Citrullus Lanatus)

Abstract

This research aims to 1) Determine the watermelon marketing channel pattern for Mr. Syaifun Nuha. 2) to determine the watermelon's marketing margin for Mr. Syaifun Nuha, 3) to find out how efficient Mr Syaifun Nuha’s watermelon busiennesis This study was conducted in a purposefully selected (purposive sample) location: Mr. Syaifun Nuha's watermelon farm in Padang Pengrapat Village, Tanah Grogot District, Paser Regency. Additionally, the researcher selected the sample of marketing institutes for this study by using the Snowball sampling approach. Both primary and secondary data were utilized. The study's findings include 3 (three) watermelon marketing channels: Producer-Consumer in Marketing Channel I, Producer-Diluent Trader in Marketing Channel II, and Producer-Collector in Diluent Trader in Marketing Channel III. Based on the entire marketing margin, marketing channel III has the greatest margin at IDR 6,000. Marketing channel I has no margin since it does not include marketing institutions. In marketing channel II, there is a margin of IDR1,000. Following that, marketing channel I has a 100% level of marketing efficiency, channel II has a 4.79% level, and channel III has a 2.60% level