Damanik, E. O. P., Sinaga, M. H., Tampubolon, J., & Simarmata, H. M. P. (2025). Controversy as Marketing Strategy: Indonesian Celebrities Promoting Skincare through Public Image Polarization. Manajemen: Jurnal Ekonomi, 7(1), 274-281. https://doi.org/10.36985/jnwh0a11