DAMANIK, Elfina Okto Posmaida; SINAGA, Mahaitin H; TAMPUBOLON, Jusra; SIMARMATA, Hengki Mangiring Parulian. Controversy as Marketing Strategy: Indonesian Celebrities Promoting Skincare through Public Image Polarization. Manajemen: Jurnal Ekonomi, [S. l.], v. 7, n. 1, p. 274–281, 2025. DOI: 10.36985/jnwh0a11. Disponível em: https://jurnal.usi.ac.id/index.php/JEUSI/article/view/1313. Acesso em: 19 may. 2025.