SIHOTANG, Arif Jonathan P; MARBUN, Sondang Nibulan; PANGGABEAN, Toman. The Influence of Product Innovation, Marketing Capabilities, and Brand Equity on The Competitiveness of Herbal Products at PT Keloria Moringa Jaya, Medan. Manajemen: Jurnal Ekonomi, [S. l.], v. 8, n. 1, p. 296–305, 2026. DOI: 10.36985/ydjgjf46. Disponível em: https://jurnal.usi.ac.id/index.php/JEUSI/article/view/2235. Acesso em: 2 apr. 2026.