ABDULLAH, Muhammad; MULYADI, Hary; EKO PURWANTO, Oby; THERESIA SIMAMORA, Valentine; CHANDRASARI, Ati. Eksplorasi Brand Equity Smartphone Samsung: Insight Dan Tantangan Di Wilayah Jakarta. Manajemen: Jurnal Ekonomi, [S. l.], v. 6, n. 3, p. 460 – 475, 2024. DOI: 10.36985/svkeav98. Disponível em: https://jurnal.usi.ac.id/index.php/JEUSI/article/view/670. Acesso em: 5 dec. 2024.