Damanik, Elfina Okto Posmaida, Mahaitin H Sinaga, Jusra Tampubolon, and Hengki Mangiring Parulian Simarmata. 2025. “Controversy As Marketing Strategy: Indonesian Celebrities Promoting Skincare through Public Image Polarization”. Manajemen: Jurnal Ekonomi 7 (1): 274-81. https://doi.org/10.36985/jnwh0a11.