Abdullah, Muhammad, Hary Mulyadi, Oby Eko Purwanto, Valentine Theresia Simamora, and Ati Chandrasari. “Eksplorasi Brand Equity Smartphone Samsung: Insight Dan Tantangan Di Wilayah Jakarta”. Manajemen: Jurnal Ekonomi 6, no. 3 (November 30, 2024): 460 – 475. Accessed December 5, 2024. https://jurnal.usi.ac.id/index.php/JEUSI/article/view/670.