Abdullah M, Mulyadi H, Eko Purwanto O, Theresia Simamora V, Chandrasari A. Eksplorasi Brand Equity Smartphone Samsung: Insight Dan Tantangan Di Wilayah Jakarta. Manajemen : Jurnal Ekonomi [Internet]. 2024 Nov. 30 [cited 2024 Dec. 5];6(3):460 – 475. Available from: https://jurnal.usi.ac.id/index.php/JEUSI/article/view/670