IZZATI DIANA YUSUF, Inayatul. Pengaruh Ethnocentrism, Brand Popularity dan Country Of Origin Terhadap Purchase Intention Produk Kosmetik dan Skincare Lokal Indonesia : Peran Mediasi Brand Equity.
Jurnal Ekuilnomi,
[S. l.], v. 6, n. 3, p. 523–534, 2024. DOI:
10.36985/gt7s0y38. Disponível em:
https://jurnal.usi.ac.id/index.php/ekuilnomi/article/view/702. Acesso em: 4 jul. 2025.