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Izzati Diana Yusuf I. Pengaruh Ethnocentrism, Brand Popularity dan Country Of Origin Terhadap Purchase Intention Produk Kosmetik dan Skincare Lokal Indonesia : Peran Mediasi Brand Equity. Ekuilnomi [Internet]. 2024 Nov. 20 [cited 2024 Nov. 21];6(3):523-34. Available from: https://jurnal.usi.ac.id/index.php/ekuilnomi/article/view/702