STRATEGI PEMASARAN TOKO PERTANIAN SUNSANG MAKMUR

Abstrak

The research aims to analyze the marketing strategy of the Sunsang Makmur agricultural shop by examining product marketing aspects using SWOT analysis. Data collection was carried out through the interview method. The research results show that the Sunsang Makmur agricultural shop is in prime condition and steady in developing its business. The strategy provided is a progressive strategy, meaning that marketing can be carried out progressively towards increasing sales by increasing activities that encourage intensive and sustainable product sales, namely developing farmer education facilities, preparing schedules for providing product and program information, then utilizing information technology in the form of marketing digital. Not only that, it is necessary to recruit a team marketing offline and online in the form of profit sharing, providing competitive prices on priority products that many farmers need, making special sales promotions only given to farmers who have become loyal customers, improving service quality, giving awards to managers or teams with the most sales achievements. Optimize facilities by renting a three-wheeled vehicle