BATUBARA, Rizki Wulanita; RONI, Shofyan; KHAIRULLAH, Fikri; NUR, Fauziah; PRATAMA, Aditya. Pengaruh Harga Referensi, Cita Rasa, Dan Citra Merek Terhadap Keputusan Pembelian Roti Kacang Hj. Eliya. Manajemen: Jurnal Ekonomi, [S. l.], v. 7, n. 3, p. 797–808, 2025. DOI: 10.36985/jfqrgv38. Disponível em: https://jurnal.usi.ac.id/index.php/JEUSI/article/view/1964. Acesso em: 5 feb. 2026.