ANALISIS PENDAPATAN PEDAGANG MINUMAN AIR KELAPA MUDA DI KOTA PEMATANGSIANTAR

Abstract

This research aims:  To find out how much young coconut water drink traders earn in Pematangsiantar City. To find out how factors (capital, working hours and length of business) influence the income of young coconut water drink traders in Pematangsiantar City. The population in this study were traders of young coconut water drinks in Pematangsiantar City. The population in this study was 30 traders. The sampling method in this research was carried out using a simple random sampling method. The income of young coconut water drink traders per month is IDR. 27,996,000 and total business costs of Rp. 22,651,000. So the monthly income from selling squeezed oranges in the research area is IDR. 5,344,747. From the partial statistical test results, it was found that only capital (X1) had a significant or real effect on the income of young coconut water drink traders, while the variables length of business (X2), working hours (X3) and number of employees (X4) had no real or significant effect on income of young coconut water drink traders in the research area.