Analisis Perbandingan Produksi dan Pemasaran Ikan Nila Keramba Masyarakat dan Nelayan Tambun Raya

Abstract

This research aims to analyze marketing channels and efficiency in the marketing system for KJA cultivation products and tilapia fishermen's results, as well as analyzing the comparison of production and business income between KJA and fishermen in Tambun Raya Village. The sampling technique was carried out using a survey, taking the entire population, namely 15 KJA people and 15 fishing fishermen. The data analysis method used is margin analysis and marketing efficiency as well as an independent sample statistical test (t test) using the SPSS version 21 application tools.The results of the research show that the statistical test obtained a sig value. 2-tailed production is 0.000 < 0.050, meaning that the average KJA fish cultivation production is very significantly different from the production of fishermen's catches, meanwhile the sig. 2-tailed average income is 0.125 > 0.050, this means that the income from KJA cultivation does not have a significant difference to the income of captured fishermen. Marketing channels in Tambun Raya are marketing channels from farmers à trader collectors à consumers. The marketing margin in marketing channel I for KJA cultivators is IDR 5,000/Kg, where the farmer's selling price is IDR. 30,000 and the selling price to retailers is IDR 35,000. Meanwhile, the marketing margin on channel 1 Fisherman is IDR. 5000/kg, where the selling price for fishermen is IDR. 25,000/kg and the selling price for retailers is IDR. 30,000/kg. Marketing of KJA fish cultivation and fish caught by fishermen can be said to be efficient because the EP value of KJA fish is 0.66% < 50%. The EP value of fish caught by fishermen is 0.8% < 50%.